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INTRODUCTION TO BUSINESS PLANNING.

1 INTRODUCTION TO BUSINESS planning . June 2011 2 CONTENTSCONTENTSCONTENTSCONTENTS 1 INTRODUCTION .. 4 Why Do You Need a BUSINESS Plan? .. 4 What can a BUSINESS Plan do for you? .. 4 How will this handbook help you? .. 4 The BUSINESS Plan belongs to you .. 4 2 The Malta Enterprise BUSINESS planning Philosophy .. 5 What a BUSINESS Plan is 5 What a BUSINESS Plan is .. 5 Identifying your needs .. 5 The thinking process .. 5 SUCCESS OR FAILURE .. 6 3 The BUSINESS Plan Format .. 7 The Contents .. 7 Useful points .. 7 A simple format .. 7 Table A - Essential contents of a BUSINESS Plan .. 7 KEEPING IT SIMPLE .. 12 4 The BUSINESS 13 EXECUTIVE SUMMARY .. 13 ENTERPRISE DESCRIPTION .. 14 PRODUCT OR SERV1CE DESCRIPTION .. 14 INDUSTRY ANALYSIS .. 15 COMPETITION ANALYSIS .. 15 SWOT ANALYSIS .. 16 3 MARKETING AND SALES SUB-PLAN .. 17 THE PRODUCT OR SERVICE (WHAT you want to sell) .. 17 THE CUSTOMER (WHOMWHOMWHOMWHOM you wish to sell to).

Business Planning is fundamental to Malta Enterprise’s mission in assisting Maltese enterprises to start ... This handbook is intended to guide you through your thinking process in a structured manner putting all the issues that you need to consider in a logical order.

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