Transcription of INTRODUCTION TO COMMUNICATION
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Subject: Business COMMUNICATION (The Lesson is Up-dated and Converted into SIM Format By: Dr. Karam Pal) Course: MBA Course Code: CP 105 Lesson: 1 INTRODUCTION TO COMMUNICATION Objective: The main objective of this lesson is to make the students learn on the subject matter of the business COMMUNICATION vis- -vis its nature and importance. Structure Introductio n The Concept of COMMUNICATION Significance of COMMUNICATION Nature of Business Communications: A Case Study Summary Key Words Self Assessment Exercise Suggested Readings INTRODUCTION You cannot not communicate . This statement is quite often misunderstood by many of us. We may be fussy about the grammar of this sentence and that is at the cost of the its spirit.
The word communication has been derived from the Latin word 'communis' that means ‘common’. However, communication incorporates, besides commonality, the concepts of transfer, meaning and information. The communication can be defined as the process through which two or more persons come to exchange ideas and understanding among them.
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