Transcription of M APPLICATION USABILITY CONCEPTUALIZATION …
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M APPLICATION USABILITY CONCEPTUALIZATION …
RESEARCH ARTICLEMOBILE APPLICATION USABILITY : CONCEPTUALIZATIONAND INSTRUMENT DEVELOPMENT1 Hartmut Hoehle and Viswanath VenkateshDepartment of Information Systems, Sam M. Walton College of Business, University of Arkansas,Fayetteville, AR 72701 paper presents a mobile APPLICATION USABILITY CONCEPTUALIZATION and survey instrument following the 10-step procedure recommended by MacKenzie et al. (2011). Specifically, we adapted Apple s user experienceguidelines to develop our CONCEPTUALIZATION of mobile APPLICATION USABILITY that we then developed into 19 first-order constructs that formed 6 second-order constructs. To achieve our objective, we collected four datasets: content validity (n = 318), pretest (n = 440), validation (n = 408), and cross-validation (n = 412). The nomo-logical validity of this instrument was established by examining its impact on two outcomes: continuedintention to use and mobile APPLICATION loyalty.
RESEARCH ARTICLE MOBILE APPLICATION USABILITY: CONCEPTUALIZATION AND INSTRUMENT DEVELOPMENT1 Hartmut Hoehle and Viswanath Venkatesh Department of Information Systems, Sam M. Walton College of Business, University of Arkansas,
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