Technology Acceptance Model 3 and a Research …

Decision SciencesVolume 39 Number 2 May 2008C 2008, The AuthorJournal compilationC 2008, Decision Sciences InstituteTechnology Acceptance Model 3and a Research Agenda on InterventionsViswanath Venkatesh Department of Information Systems, Walton College of Business, University of Arkansas,Fayetteville, AR 72701, e-mail: Bala Operations and Decision Technologies, Kelley School of Business, Indiana University,Bloomington, IN 47405, e-mail: Research has provided valuable insights into how and why employees make a de-cision about the adoption and use of information technologies (ITs) in the an organizational point of view, however, the more important issue is how man-agers make informed decisions about interventions that can lead to greater acceptanceand effective utilization of IT. There is limited Research in the IT implementation liter-ature that deals with the role of interventions to aid such managerial decision , there is a need to understand how various interventions can influence theknown determinants of IT adoption and use.

274 Technology Acceptance Model 3 and a Research Agenda on Interventions to organizational operations and managerial decision making (e.g., enterprise re-source planning, supply chain management, customer relationship management

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