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M APPLICATION USABILITY CONCEPTUALIZATION AND INSTRUMENT ...
RESEARCH ARTICLEMOBILE APPLICATION USABILITY : CONCEPTUALIZATIONAND INSTRUMENT DEVELOPMENT1 Hartmut Hoehle and Viswanath VenkateshDepartment of Information Systems, Sam M. Walton College of Business, University of Arkansas, fayetteville , AR 72701 paper presents a mobile APPLICATION USABILITY CONCEPTUALIZATION and survey INSTRUMENT following the 10-step procedure recommended by MacKenzie et al. (2011). Specifically, we adapted Apple s user experienceguidelines to develop our CONCEPTUALIZATION of mobile APPLICATION USABILITY that we then developed into 19 first-order constructs that formed 6 second-order constructs. To achieve our objective, we collected four datasets: content validity (n = 318), pretest (n = 440), validation (n = 408), and cross-validation (n = 412).
RESEARCH ARTICLE MOBILE APPLICATION USABILITY: CONCEPTUALIZATION AND INSTRUMENT DEVELOPMENT1 Hartmut Hoehle and Viswanath Venkatesh Department of Information Systems, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701 U.S.A. {hartmut@hartmuthoehle.com} {vvenkatesh@vvenkatesh.us}
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