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MARKETING STRATEGIES AND THE …
british Journal of MARKETING Studies , , , August 2016 ___Published by European Centre for Research Training and Development UK ( ) 51 ISSN 2055-0111(Print), ISSN 2055-012X(Online) MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AKWA IBOM STATE, NIGERIA Ebitu, Ezekiel Tom, Department of MARKETING , University of Calabar, Nigeria. ABSTRACT: The study examined the impact of three MARKETING STRATEGIES (product quality, MARKETING communication and relationship MARKETING ) on the performance of selected Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria. The study was motivated by the fact that SMEs in Akwa Ibom State find themselves in a competitive environment and may not know which MARKETING strategy is effective in improving their business performances.
British Journal of Marketing Studies Vol.4, No.5, pp.51-62, August 2016 ___Published by European Centre for Research Training and Development UK (www.eajournals.org)
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