Transcription of Nestlé Consumer Communication Principles - …
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Nestlé Consumer Communication Principles - …
PrinciplesMandatoryFebruary 2011 nestl Consumer Communication PrinciplesPrinciplesMandatoryFebruary 2011 Issuing FunctionStrategic Business Units, Marketing and SalesCorporate CommunicationAuthor/issuing departmentMarketing and Consumer CommunicationPublic AffairsRelated Group Principles / Policies,Standards or GuidelinesThe nestl Corporate Business PrinciplesThe nestl Consumer Data Collection GuidelinesNestl Marketing Communication to Children PolicyReplacesNestl Consumer Communication Principles issued 2007 RepositoryAll nestl Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: Executive BoardPaul Bulcke, Chief Executive OfficerDate of publicationF e b r u a r y 2 011 Copyright and confidentialityThe content of this document may not be reproduced, distributed or disclosed to third parties without proper authorization. All rights belong to Nestec Ltd.
4 Nestlé Consumer Communication Principles Nestlé believes that individual responsibility and freedom of choice are basic human rights. However, we have a responsibility to help build
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