Transcription of OPERATIONS, STRATEGY AND OPERATIONS STRATEGY
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OPERATIONS, STRATEGY AND OPERATIONS STRATEGY
21 CHAPTER 2 operations , STRATEGY ANDOPERATIONS STRATEGYINTRODUCTIONAn organization s OPERATIONS function is concerned with getting thingsdone; producing goods and/or services for customers. Chapter 1pointed out that OPERATIONS management is important because it isresponsible for managing most of the organization s resources. How-ever, many people think that OPERATIONS management is only con-cerned with short-term, day-to-day, tactical issues. This chapter willseek to correct that view by considering the strategic importance business organizations are concerned with how they will surviveand prosper in the future.
21 CHAPTER 2 OPERATIONS, STRATEGY AND OPERATIONS STRATEGY INTRODUCTION An organization’s operations function is concerned with getting things done; producing goods and/or services for customers.
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