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Organizational Behavior and Human Decision …
When thinking about goals undermines goal pursuitAyelet Fishbacha, , Jinhee Choib, aBooth School of Business, University of Chicago, 5807 S. Woodlawn Ave., Chicago, IL 60637, United StatesbKorea University Business School, Anam-dong, Seongbuk-gu, Seoul 136-701, Republic of Koreaarticle infoArticle history:Received 9 September 2010 Accepted 20 February 2012 Available online 22 March 2012 Accepted by Madan PillutlaKeywords:GoalsMotivationSelf-reg ulationExtrinsic/intrinsicInstrumentalit yabstractWe explore how attending to the goals an activity achieves ( , its instrumentality) impacts the motiva-tion to pursue the activity . We propose that the focus on the activity s instrumentality renders the activ-ity more valuable yet its experience less positive.
Organizational Behavior and Human Decision Processes 118 (2012) 99–107 ... suing experiential activities with attention to the activity itself (in which case, the activity is intrinsic) vs. attention to the instrumen- ... pursuing an activity, we could measure the extent of pursuit by
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