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PERSUASION KNOWLEDGE AND AD SKEPTICISM

Feb. 2015. Vol. 4, ISSN 2307-227X International Journal of Research In Social Sciences 2013-2015 IJRSS & All rights reserved 8 PERSUASION KNOWLEDGE AND AD SKEPTICISM PINAR AYTEKIN Asst. Prof. Dr., Turgutlu Occupational College, Celal Bayar University, Turkey E-mail: ABSTRACT PERSUASION KNOWLEDGE refers to consumers recognizing and evaluating marketers PERSUASION goals, attempts, and tactics and also the efficiency and appropriateness of these tactics. Consumers decide how to execute coping tactics by using this KNOWLEDGE .

Persuasion knowledge refers to consumers’ recognizing and evaluating marketers’ persuasion goals, attempts, and tactics and also the efficiency and appropriateness of …

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