Transcription of Predictive Modeling Using Transactional Data
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Predictive Modeling Using Transactional Data
Financial Servicesthe way we see itPredictive Modeling Using Transactional Data 2 Contents1 Introduction 32 Using Transactional Data 43 Data Quality Data profiling Exploratory Data Analysis 64 Cohort and Trend Analysis 75 Model Variable Definition 96 Model Selection 107 Conclusion 11 Predictive Modeling Using Transactional Data 3the way we see itIn a world where traditional bases of competitive advantages have dissipated, analytics driven processes may be one of the few remaining points of differentiation for firms in any industry1. This is particularly true in financial services, which has progressed rather fast along the analytical path in the last couple of decades.
the FI with an understanding of which customers are most likely to attrite within ... Data profiling helps understand which columns warrant additional attention from data quality perspective. The appropriate course of action for each column has to be carefully determined. For some columns, missing values may be replaced by
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