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Profiling bank customers behaviour using cluster analysis ...
Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, January 22 24, 2011 Profiling bank customers behaviour using cluster analysis for profitability Reza Baradaran Kazem Zadeh Industrial Engineering Department, Tarbiat Modares University, Al- Ahmad Highway, Tehran, Iran. Ahmad Faraahi Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Amir Mastali Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran.
customers and turning external and prospective customers into the company's customer is often the battleground between competitors. The analytical CRM system offers the function of profiling and analyzing prospective customers which this requires data to be fed into it from both internal and external sources. Bolton [2] refers that in a
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