Transcription of Principles of Business Management - GBV
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Principles of Business Management - GBV
Principles ofBusinessManagement2nd EditionEdited byJOHAN STRYDOMC ontributorsMarolee Beaumont SmithAndreas de BeerMaggie HoltzhausenJerome KileyDanie NelCecile NieuwenhuizenTheuns OosthuizenSharon Rudansky-KloppersRigard SteenkampOXFORDUNIVERSITY PRESSSOUTHERN AFRICAT able of contentsPreface xxvPART i INTRODUCTION TO BUSINESSMANAGEMENT iI Business and its challenges 3 Johan StrydomPurpose of this chapter 3 Learning outcomes Introduction What is a Business ? Business and profits The economic principle The factors of production Natural resources Human resources
PRINCIPLES OF BUSINESS MANAGEMENT 2 The business environment 29 Jerome Kiley Purpose of this chapter 29 Learning outcomes 29 2.1 Introduction 29 2.2 The systems approach 30 2.3 The organisational environment 31 2.3.1 The micro-environment 33 2.3.2 The market environment 34 2.3.3 The macro-environment 36 2.3.3.1 The natural environment 37
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