Transcription of RESEARCH METHODOLOGY 5.1 INTRODUCTION
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RESEARCH METHODOLOGY 5.1 INTRODUCTION
162 chapter 5 RESEARCH main objective of the study was to establish the brand equity of theprovincial, regional and national rugby teams of South Africa. Primaryresearch played a significant role in achieving this objective as very littlesecondary information regarding brand equity of these teams is secondary objectives of the study, which constituted the secondaryresearch dimension, included the following:o To investigate South African rugby supporters brand awareness of thevarious South African rugby teamso To examine South African rugby supporters brand associations withSouth African rugby teamso To analyse South African rugby supporters brand loyalty to SouthAfrican rugby teamso To examine South African rugby supporters perceived quality of theSouth Africa
162 Chapter 5 RESEARCH METHODOLOGY 5.1 INTRODUCTION The main objective of the study was to establish the brand equity of the provincial, regional and national rugby teams of South Africa.
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CHAPTER 7 DATA COLLECTING METHODOLOGY 7.1, CHAPTER 7 DATA COLLECTING METHODOLOGY 7.1 INTRODUCTION, Methodology, Chapter, Introduction, Overview of the Research Process, 1 Overview of the Research Process, Educational Research, Educational Research 1 Chapter, OSLO MANUAL, OECD, Chapter 1, INTRODUCTION 1, 3 Methodology, UNDERSTANDING MIXED METHODS RESEARCH, 1 CHAPTER 1 UNDERSTANDING MIXED METHODS RESEARCH