Transcription of Research report - CIPD
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Landing transformational change: Closing the gap between theory and practice Research report September 20151 Landing transformational change: Closing the gap between theory and practiceThe CIPD is the professional body for HR and people development. The not-for-profit organisation champions better work and working lives and has been setting the benchmark for excellence in people and organisation development for more than 100 years. It has 140,000 members across the world, provides thought leadership through independent Research on the world of work, and offers professional training and accreditation for those working in HR and learning and Landing transformational change: Closing the gap between theory and practiceLanding transformational change: Closing the gap between theory and practiceResearch reportAcknowledgements 2 About the authors 3 Executive summary 4 Introduction: the transformational change challenge 61 How organisations land transformational change: key themes 92 How approaches have changed: landing change 233 How approaches have changed: the role of HR, OD and L&D 26 Conclusion 28 Appendices: Change case studies 31 Appendix 1: BBC Worldwide case study 31 Appendix 2: HMRC case study 38 Appendix 3: News UK case study 45 Appendix 4: Zurich UK Life case study 53 Contents2 Landing trans
frequently cited as high as 70%. These difficulties are compounded in cases in which senior executives wish to deliver new strategies to retain and regain competitiveness that require a transformation of their organisation. Transformation involves large-scale change affecting behaviours and more fundamentally the culture of the organisation.
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