Transcription of Retail Lighting and Consumer Product Perception: A Cross ...
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Retail Lighting and Consumer Product Perception: A Cross -Cultural Study by Dalal Anwar Alsharhan A Thesis Presented in Partial Fulfillment of the Requirements for the Degree Master of Science in Design Approved November 2013 by the Graduate Supervisory Committee: Michael Kroelinger, Chair John Eaton William Heywood ARIZONA STATE UNIVERSITY December 2013 i ABSTRACT The study of Lighting design has important implications for Consumer behavior and is an important aspect of consideration for the Retail industry. In today s global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures perceptions of Lighting design in order for retailers to better understand how to use Lighting as a benefit to provide consumers with a desirable shopping experience.
Retail Lighting and Consumer Product Perception: A Cross-Cultural Study by Dalal Anwar Alsharhan A Thesis Presented in Partial Fulfillment of the Requirements for the Degree
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