Transcription of SNACK ATTACK - Nielsen
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SNACK ATTACK - Nielsen
1 SNACK ATTACKC opyright 2014 The Nielsen CompanySNACK ATTACKWHAT CONSUMERS ARE REACHING FOR AROUND THE WORLDSEPTEMBER 20142 SNACK ATTACKUNDERSTAND THE WHY BEFORE THE BUY OF SNACKINGWHO DOESN T LOVE A GOOD SNACK ? Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we are down, meal replacement when we are in a hurry, companion when we are relaxing and party staple when we are celebrating. These indulgent products, however, often get a bad rap as they shoulder some of the blame for eating habits that can contribute to health issues. As SNACK manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one SNACK rather than another is vital to stay competitive in the $374 billion worldwide snacking sales totaled $374 billion annually ending March 2014 an increase of 2%* year-over-yearAnnual SNACK sales grew more than
8 snack attack top 10 favorite snacks by region percentage of consumers who said they ate these snacks in the last 30 days asia˝pacific latin …
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