Transcription of STRATEGIC MANAGEMENT PRACTICES AND …
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STRATEGIC MANAGEMENT PRACTICES AND …
International Academic Journal of Human Resource and Business Administration | Volume 3, Issue 1, pp. 1-26 1 | P a g e STRATEGIC MANAGEMENT PRACTICES AND performance OF SMALL AND MICRO ENTERPRISES IN NAIROBI CITY COUNTY, KENYA Ali Khalif Gure Master of Business Administration ( STRATEGIC MANAGEMENT ), Kenyatta University, Kenya Dr. Janesther Karugu Department of Business Administration, Kenyatta University, Kenya 2018 International Academic Journal of Human Resource and Business Administration (IAJHRBA) | ISSN 2518-2374 Received: 1st January 2018 Accepted: 4th January 2018 Full Length Research Available Online at: Citation: Gure, A. K. & Karugu, J. (2018). STRATEGIC MANAGEMENT PRACTICES and performance of small and micro enterprises in Nairobi City County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(1), 1-26 International Academic Journal of Human Resource and Business Administration | Volume 3, Issue 1, pp.
asserts that for an organization to be successful it has to record high returns and identify performance drivers from the top to the bottom of the organization. Njihia et. al., (2013) highlight performance measurement as one of the tools which helps firms in monitoring
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