Transcription of STRUCTURE AND COMPONENTS OF THE E-COMMERCE BB …
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STRUCTURE AND COMPONENTS OF THE E-COMMERCE BB …
INTRODUCTIONA successful E-COMMERCE venture requires a viable business modeland a long-term sustainable planning and implementing E-COMMERCE ventures, business executives must address severalstrategic questions, such as: What are the functions and COMPONENTS of a viable business model?How does one capture and capitalize on the unique features of the Internet and E-COMMERCE toachieve sustainable competitive advantage and profits? How are values being created in the digitaleconomy? How can network effectsand scope economies change a company s competitive position ine- commerce ? How can cost, revenue, and growth models in E-COMMERCE differ from those fortraditional businesses? This article extends Lee (2001) and Lee and Vonortas s (2004) works on busi-ness model and strategy to discuss the STRUCTURE , COMPONENTS , and key issues of a viable e-commercebusiness business modeldescribes the basic framework of a business.
Appendix B: Structure and Components of the E-Commerce Business Model B-3 EXHIBIT B.1 Components and Key Issues of the E-Commerce Business Model Component Element Key Issue Value propositions Choice of focal customer benefits Core products/services: • What value …
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