Transcription of Study Guide - APR: Accreditation in Public Relations
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Study Guide - APR: Accreditation in Public Relations
APR Study Guide 2017 UNIVERSAL Accreditation BOARD PAGE 1 Study Guide for the Examination for Accreditation in Public Relations A Preparation Tool for Candidates 2017 Universal Accreditation Board Functioning as part of the Public Relations Society of America Fourth Edition APR Study Guide 2017 UNIVERSAL Accreditation BOARD PAGE 2 Acknowledgments The Universal Accreditation Board (UAB) has developed this Study Guide to help candidates prepare for the Examination for Accreditation in Public Relations . The Examination tests broad business and communication knowledge, strategic perspective and sound professional judgment. Successful completion of the Examination, therefore, demonstrates significant knowledge of ethical Public Relations as a management function.
APR STUDY GUIDE © 2018 UNIVERSAL ACCREDITATION BOARD PAGE 4 Leading the Public Relations Function ..... 63
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