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Study the Effects of Customer Service and Product Quality ...

International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue June 2011] 253 Study the Effects of Customer Service and Product Quality on Customer satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human Resource Development Universiti Teknologi Malaysia, Malaysia, E-mail: Seyed Abbas Mirdamadi PhD Scholar in Banking and Finance Department of Commerce & Research Center, University of Pune, India E-mail: Khaled Nawaser MBA - Marketing Management, University of Pune, India E-mail: Seyed Mohammad Sadeq Khaksar Master of Information Technology Management, University of Sistan & Bluchestan, Iran E-mail.

changes over time. However, the relationship between satisfaction and loyalty is expected to be dependent on the quality of the product and services. This study also is aimed at assessing the relationship between customer service and product quality with customer satisfaction and loyalty in the context of the Indian

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