SWOT ANALYSIS – A TEXTILE COMPANY CASE STUDY

International Journal of Engineering Research and Development ISSN: 2278-067X, Volume 1, Issue 9 (June 2012), 46 Application of swot and Principal Component ANALYSIS in a TEXTILE COMPANY - A case STUDY Jeyaraj1, C. Muralidharan2, T. Senthilvelan3, Deshmukh4 1 Research Scholar, Department of Manufacturing Engineering, Annamalai University, Chidambaram - 608002, TamilNadu, India, 2 Professor, Department of Manufacturing Engineering, Annamalai University, Chidambaram - 608002, TamilNadu, India, 3 Professor, Department of Mechanical Engineering, Pondicherry Engineering College, Pondicherry - 605014, Pondicherry, India, 4 Professor, Department of Mechanical Engineering, Indian Institute of Technology Delhi, New Delhi - 110016, India, Abstract Many companies are conducting a swot ANALYSIS as part of their strategic planning. This is the process to identify the strengths, weaknesses, opportunities and threats before proceeding to the formulation of their long and short term strategy.

Application of Swot and Principal Component Analysis in a Textile Company - A Case Study 48 For handling the results different chemometric methods, namely, principal component analysis (PCA), cluster analysis (CA),

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