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Table of Contents - UNICEF

1 Table of Contents : monitoring and evaluating advocacy ..1 Distinctive features of advocacy monitoring and evaluation ..2 Five questions for planning advocacy monitoring and evaluation ..4M&E Question 1. Who are the monitoring and evaluation users? ..5M&E Question 2. How will monitoring and evaluation be used? ..5M&E Question 3. What evaluation design should be used? ..6M&E Question 4. What should be measured? ..13M&E Question 5: What data collection tools should be used? ..20 Putting it all together: Case studies from Tanzania, Mexico, Tajikistan and Iceland ..47 Following up with next steps ..39 Overall Guidance and Direction Kseniya Temnenko, Samuel BickelAuthor Julia Coffman, Director, Center for Evaluation InnovationContribution, Input and Review UNICEF staff, with particular thanks to Dennis Arends, Marta Arias, Christina Bierring, Sophie Busi, Paula Claycomb, Robert Carr, Samantha Cocco-Klein, Janie Eriksen, Roumiana Gantcheva, Joaquin Gonzalez-Aleman, Rafael Hermoso, Bastiaan Van t Hoff

1 Table of Contents: Monitoring and evaluating advocacy ..... 1

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