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TECHNICAL DOCUMENT - European Centre for Disease ...
TECHNICAL DOCUMENT . Social marketing guide for public health programme managers and practitioners ECDC TECHNICAL DOCUMENT . Social marketing guide for public health programme managers and practitioners The report has been commissioned under the Specific Contract No implementing the Framework Contract No ECDC/09/030 between European Centre for Disease Prevention and Control (ECDC) and the World Health Communication Associates Ltd (WHCA). The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Str mberg, Sabrina Cecconi and Wayne Powell. The ECDC team contributing to the report was comprised of: Irina Dinca (project manager), lla-Karin Nurm and Andrea W rz, Public Health Capacity and Communication Unit, ECDC. We wish to acknowledge the members of the Advisory Committee and other contributors for their input and their invaluable aid in constructing and refining this publication.
TECHNICAL DOCUMENT Social marketing guide for public health managers and practitioners 1 Summary The ECDC Social Marketing guide provides public health programme managers and practitioners with a summary of social marketing concepts and approaches.
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