Transcription of Consumers’ Perceptions, Attitudes and Purchase Intention ...
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Consumers’ Perceptions, Attitudes and Purchase Intention ...
Asian Journal of Business and Management Sciences ISSN: 2047-2528 Vol. 2 No. 8 [73-90]. Consumers' perceptions , Attitudes and Purchase Intention towards Private Label Food Products in Malaysia Siti Nurafifah Jaafar Department of Food Science Faculty of Agrotechnology & Food Science University Malaysia Terengganu, 21030 Kuala Terengganu Terengganu Darul Iman, MALAYSIA. Corresponding author: Pan Ein Lalp Department of Food Science Faculty of Agrotechnology & Food Science University Malaysia Terengganu, 21030 Kuala Terengganu Terengganu Darul Iman, MALAYSIA. Mohaini Mohamed@Naba Faculty of Hotel and Tourism Management UiTM Terengganu, Sura Hujung 23000 Dungun, Terengganu Darul Iman, MALAYSIA. ABSTRACT. The onset of inflation drives the rising of living cost. The rise of private label market provides an alternative selection for consumers during purchasing. There is very limited research regarding private label food product in Malaysia. This research focused on factors that may influence consumers'.
www.ajbms.org Asian Journal of Business and Management Sciences ISSN: 2047-2528 Vol. 2 No. 8 [73-90]
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