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Technology Acceptance Model 3 and a ... - …
Decision SciencesVolume 39 Number 2 May 2008C 2008, The AuthorJournal compilationC 2008, Decision Sciences InstituteTechnology Acceptance Model 3and a Research Agenda on InterventionsViswanath venkatesh Department of Information Systems, Walton College of Business, University of Arkansas,Fayetteville, AR 72701, e-mail: Bala Operations and Decision Technologies, Kelley School of Business, Indiana University,Bloomington, IN 47405, e-mail: research has provided valuable insights into how and why employees make a de-cision about the adoption and use of information technologies (ITs) in the an organizational point of view, however, the more important issue is how man-agers make informed decisions about interventions that can lead to greater acceptanceand effective utilization of IT.
Venkatesh and Bala 275 commented, “imagine talking to a manager and saying that to be adopted technol-ogy must be useful and easy to use. I …
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