Transcription of The 5 Competitive Forces Framework in a technology ...
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The 5 Competitive Forces Framework in a technology ...
The 5 Competitive Forces Framework in a technology mediated environment. Do these Forces still hold in the industry of the 21st century? Author: Marvin Larry Shamir Luis Fernando Johnson University of Twente Box 217, 7500AE Enschede The Netherlands In 1979 Michael E. Porter published his article How Competitive Forces shape strategy which has gained massive popularity among entrepreneurs and managers for suggesting a holistic Framework to analyze the Forces driving industry competition. Now, more than 30 years later, academics suggest that the model became frozen in time, and, is in its original form no more applicable to today s business context.
the industry. In summary, Porter (1979) assumes these five forces to be applicable to absolutely every industry, regardless of if it is low-tech, or high-tech, emerging economy or developed economy (Porter, 2008) and sees them as a vital key to
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