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THE BEHAVIOURAL DRIVERS MODEL - UNICEF

THE BEHAVIOURAL DRIVERS MODELTHE BEHAVIOURAL DRIVERS MODELA CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMINGThe BEHAVIOURAL DRIVERS MODEL : A Conceptual Framework for Social and Behaviour Change ProgrammingAuthor: Vincent Petit, Communication for Development Regional Advisor, UNICEF Middle East and North Africa The development of the framework has benefited from the contributions of UNICEF staff, in particular Line Baago-Rasmussen, Helena Ballester Bon, Alessia Radice, Violeta Cojocaru and Rafael Obregon. The synthesis of decision-making and BEHAVIOURAL theories and models was conducted with the support of the University of Pennsylvania, Social Norms Group (PENN SoNG), under the leadership of Andr s Casas Casas and with contributions by Tung Bui, Douglas Paletta and Peter McNally.

Apr 23, 2011 · implicit rather than explicit (Sood and Cronin, 2019). There is a need to make behavioural models more practical and attractive to those who are supposed to use them in real life, filling this operational gap. Implementation science flags that most theories address

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