The business case for purpose - EY

A HARVARD BUS I N E S S R E V I E W A N A LY TI C SERVICES REPO RT. THE business case . FOR purpose . Copyright 2015 Harvard business School Publishing. sponsored by SPONSOR PERSPECTIVE. Around the world, the business This did not surprise us. At EY, when we began our environment is in a permanent purpose -led transformation to build a better working state of disruption. Today world, we experienced firsthand the same benefits and more than ever, companies are barriers explored here. And we have seen these as well searching for a new genetic code when supporting our clients' transformation journeys. that will help them continuously Given the strong sentiment that purpose is important and evolve to survive and to thrive. the clear benefits it seems to accrue, it is curious that The EY Beacon Institute was purpose is utilized by only a minority of companies as launched in response to this transformation imperative. a driver of strategy and decision- making . As the survey A community of global executives, entrepreneurs, findings suggest, this is due not only to external issues, academics, and thought leaders, the Beacon Institute such as short-term pressures from investors, but also to is advancing the transformation of the working world, internal issues such as insufficient leadership commitment redefining what it means to be a successful company in and misaligned performance metrics.

THE BUSINESS CASE FOR PURPOSE 3 • Companies with a strong sense of purpose are able to transform and innovate better. Those executives who treat purpose as a core driver of strategy and decision-making reported greater

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