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THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS …

1 THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS A PUBLIC RELATONS TOOL IN ACADEMIC INSTITUIONS. (A CASE STUDY OF UNIVERSITY OF NAIROBI DEPARTMENT OF EXTRA MUTAL STUDIES) NAME: ANNAH NDUTA MUTUA REG. NO.: CPR/NBI/2045/2010 THIS RESEARCH PROJECT IS SUBMITTED IN PARTIAL FUFILMENT OF THE REQUIRMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN COMMUNICATION AND PUBLIC RELATIONS MOI UNIVERSITY JUNE 2014i DECLARATION This project is my original work and has never been submitted to any other examination body.

sentiment and to disseminate information to the public successful public relations communication covers the five w’s, who, what, when, where & why. Organizations often use the company website as a tool for communicating with the public, disseminating information about events, new services or other topics of public interest.

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