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THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS …

1 THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS A PUBLIC RELATONS TOOL IN ACADEMIC INSTITUIONS. (A CASE STUDY OF UNIVERSITY OF NAIROBI DEPARTMENT OF EXTRA MUTAL STUDIES) NAME: ANNAH NDUTA MUTUA REG. NO.: CPR/NBI/2045/2010 THIS RESEARCH PROJECT IS SUBMITTED IN PARTIAL FUFILMENT OF THE REQUIRMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN COMMUNICATION AND PUBLIC RELATIONS MOI UNIVERSITY JUNE 2014i DECLARATION This project is my original work and has never been submitted to any other examination body. This research should not be produced without my consent or that of Moi University. Name: ---------------------------------------- ---------------------------------------- ----------------------- Date: ---------------------------------------- ---------------------------------------- ------------------------- Supervisor As a Supervisor I declare that this work is original and has been taken within the stipulated time.

1.1.1 Media Information Newspapers, magazines, radio and television are important channels for communicating with customers, investors and the community; if you launch a new products, for example, stimulate

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