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The credit card industry: navigating an evolving …

The credit card industry : navigating an evolving environment EY Advisory Services1| The credit card industry : navigating an evolving environment EY Advisory ServicesThe path to profitability for card issuers has been increasingly challenged in recent years by a growing number of roadblocks and barriers, with high credit card default rates and a growing consumer preference toward debit card spending emerging as two of the most significant. In response to these and other barriers, many banks have responded by reducing their credit appetites and narrowing their card offerings, resulting in narrower margins.

1 The credit card industry: navigating an evolving environment ervices The path to profitability for card issuers has been increasingly challenged in recent years by a

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