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The Digital Customer Journey: How to Build an …

An oracle White Paper October 2013. The Digital Customer journey : how to Build an Online experience that Drives Sales and Loyalty The Digital Customer journey : how to Build an Online experience that Drives Sales and Loyalty Introduction .. 2. The Role of the Brand Website in the Digital Customer journey .. 3. The Digital Customer journey : Research Phase .. 4. The Digital Customer journey : Selection Phase .. 5. The Digital Customer journey : Conversion Phase .. 6. The Digital Customer journey : Service Phase .. 7. The Digital Customer journey : Advocacy Phase .. 7.

An Oracle White Paper October 2013 The Digital Customer Journey: How to Build an Online Experience that Drives Sales and Loyalty

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