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The Relation Between Perception and Behavior, or …

Journal of Personality and Social PsychologyIW8, Vol. 74, No. 4, 865-877 Copyright 1998 by the American Psychological Association, Relation Between Perception and Behavior, or How to Win a Game of Trivial PursuitAp Dijksterhuis and Ad van KnippenbergUniversity of NijmegenThe authors tested and confirmed the hypothesis that priming a stereotype or trait leads to complexovert behavior in line with this activated stereotype or trait. Specifically, 4 experiments establishedthat priming the stereotype of professors or the trait intelligent enhanced participants' performanceon a scale measuring general knowledge.

THE PERCEPTION-BEHAVIOR LINK 867 is in the reverse direction, trait cues facilitate recall of behavioral episodes (Winter & Uleman, 1984; Winter, Uleman, & Cunnif,

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