Transcription of The Role of Transportation in the Persuasiveness of Public ...
{{id}} {{{paragraph}}}
Example: marketing
The Role of Transportation in the Persuasiveness of Public ...
Journal of Personality and Social Psychology Copyright 2000 by the American Psychological Association. Inc. 2000, Vol. 79, No. 5, 701-721 0022-3514/00/$ DOI: The Role of Transportation in the Persuasiveness of Public Narratives Melanie C. Green and Timothy C. Brock Ohio State University Transportation was proposed as a mechanism whereby narratives can affect beliefs. Defined as absorp- tion into a story, Transportation entails imagery, affect, and attentional focus. A Transportation scale was developed and validated. Experiment 1 (N = 97) demonstrated that extent of Transportation augmented story-consistent beliefs and favorable evaluations of protagonists. Experiment 2 (N = 69) showed that highly transported readers found fewer false notes in a story than less-transported readers.
Transportation Theory ... "Character is the driving force in fiction" (Surmelian, 1969, p. ... (Fitzgerald, 1925; "second-best English-language novel this cen- tury," Modern Library Editorial Board, 1998) draws readers into a different place: One autumn night.., they had been walking down the street when the ...
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: