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The Survival of the Newspaper in the Digital Age of ...
The Survival of the Newspaper in the Digital Age of Communication by Aleesha Patel An honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science Undergraduate College Leonard N. Stern School of Business New York University May 2010 Professor Marti G. Subrahmanyam Professor Jeffrey Green Faculty Adviser Thesis Adviser Patel 2 The Survival of the Newspaper in the Digital Age of Communication Aleesha Patel* ABSTRACT The objective of this paper is to explore and discuss the future of the American Newspaper .
existing newspapers an opportunity to enjoy a semi-monopolistic position in their city. However, the early 1990s was the last time newspapers enjoyed profit margins of 20% to 25%. In 1995, the Internet was introduced to the public and by the millennium the Internet as a worldwide platform became evident.
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