Transcription of The truth about online consumers
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truth about online consumers2017 global online Consumer ReportIn this reportHow do companies target Millennials who no longer trust traditional advertising? How important are payment options in India? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online ? In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customer-centric. ForewordEnabled by technology, the continued year over year growth in online shopping has been fueled by a new generation of consumers who want greater convenience, value and options. For consumer businesses, this trend poses both challenges and significant opportunities.
Title: The truth about online consumers Author: KPMG International Subject: 2017 Global Online Consumer Report Keywords: consumers; purchase; Product; Online; Device ...
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