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This page intentionally left blank Strategic ManagementCONCEPTS AND CASESE ditorial Director:Sally YaganEditor in Chief:Eric SvendsenAcquisitions Editor:Kim NorbutaProduct Development Manager:Ashley SantoraEditorial Project Manager:Claudia FernandesEditorial Assistant:Meg O RourkeDirector of Marketing:Patrice Lumumba JonesMarketing Manager:Nikki Ayana JonesMarketing Assistant:Ian GoldSenior Managing Editor:Judy LealeAssociate Production Project Manager:Ana JankowskiOperations Specialist:Ilene KahnArt Director:Steve FrimText and Cover Designer:Judy AllanManager, Visual Research:Beth BrenzelManager, Rights and Permissions:Zina ArabiaImage Permission Coordinator:Cynthia VincentiManager, Cover Visual Research & Permissions:Karen SanatarCover Art:Vetta TM Collection Dollar Bin: istockphotoEditorial Media Project Manager:Ashley LullingProduction Media Project Manager:Lisa RinaldiFull-Service Project Management:Thistle Hill Publishing Services, LLCC omposition:Integra Software Services, :Courier/

please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the

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