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Toolkit for School Library Media Programs

The Campaign for America s LibrariesMessages, ideas and strategies for promoting thevalue of School Library Media Programs andlibrary Media specialists in the 21st centuryToolkit forSchoolLibraryMediaPrograms1 Preface 2 Introduction3 The Campaign for America s libraries :Spotlight on School Libraries5 Putting the @ your Library Brand toWork6 Who s on Board8 Speaking Out8 Key Messages9 Telling Our Story9 Tough Questions12 Reaching Out12 Students12 Faculty & Administrators13 Parents & Caregivers13 Community13 Sample Invitation15 Marketing and Communication15 Building a MarketingCommunication Plan 16 Collaboration 17 Working with School District PRStaff18 Marketing to All20 Media Relations20 Sample Opinion Column22 Sample News Release23 Sample PSA/PA Announcements24 Advocacy24 Reaching Out to Decision-makers25 Forms of Address25 Forming a Friends Group27 Voices of Experience.

The Campaign for America’s Libraries Messages, ideas and strategies for promoting the value of school library media programs and library media specialists in the 21st century Toolkit for School Library Media Programs. ... Armenia, Australia, Azerbaijan, Belarus, Brazil, Bulgaria,

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  Programs, Media, School, Library, Australia, Libraries, School library media programs

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