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UNDERSTANDING CUSTOMERS - PROFILING AND …
UNDERSTANDING CUSTOMERS - PROFILING AND segmentation Mircea Andrei SCRIDON Babes Bolyai University of Cluj-Napoca Abstract: In any industry, the first step to finding and creating profitable CUSTOMERS is determining what drives profitability . This leads to better prospecting and more successful customer relationship management. Any company can segment and profile their customer base to uncover those profit drivers using the knowledge of their CUSTOMERS , products, and markets. Or they can use data-driven techniques to find natural clusters in their customer or prospect base.
UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION Mircea Andrei SCRIDON Babes Bolyai University of Cluj-Napoca ... customer profitability. The second half of the paper ... segmentation or modeling, its customer base may seem like a big blob that
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