Transcription of Using Segmentation to Build More Powerful Models ... - SAS
{{id}} {{{paragraph}}}
Example: confidence
Using Segmentation to Build More Powerful Models ... - SAS
1 SAS733-2017 Using Segmentation to Build more Powerful Models with SAS Visual Analytics Darius Baer, , SAS Institute Inc. ABSTRACT What will your customer do next? Customers behave differently; they are not all average. Segmenting your customers into different groups enables you to Build more Powerful and meaningful predictive Models . You can use SAS Visual Analytics to instantaneously visualize and Build your segments identified by a decision tree or cluster analysis with respect to customer attributes. Then you can save the cluster/segment membership and use that as a separate predictor or as a group variable for building stratified predictive Models .
Using segmentation, you can build and manage stronger, longer, and more profitable customer lifetime relationships. Different customers are motivated by varying attributes, treatments, and interactions.
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Using Market Segmentation for Better Customer, Profitability, Customer segmentation, Customer, Segmentation, UNDERSTANDING CUSTOMERS - PROFILING AND, UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION, Customer Profitability, Client segmentation, Profiling bank customers behaviour, And GEICO Case Studies: Using Segmentation, And profitability, Customer Profitability Analysis Topic Gateway, Calculating and Reporting Customer Profitability, Segmental Profitability Analysis and Evaluation