Transcription of Profiling bank customers behaviour using cluster analysis ...
{{id}} {{{paragraph}}}
Example: marketing
Profiling bank customers behaviour using cluster analysis ...
Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, January 22 24, 2011 Profiling bank customers behaviour using cluster analysis for profitability Reza Baradaran Kazem Zadeh Industrial Engineering Department, Tarbiat Modares University, Al- Ahmad Highway, Tehran, Iran. Ahmad Faraahi Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Amir Mastali Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Abstract Analyzing information of bank 's customers for customer Behavior Modeling is a difficult problem since it is a multi dimensional problem.
Market segmentation is one of the central concepts in marketing and customer profitability as a segmentation criterion is a newer phenomenon which has become increasingly prevalent in many industries, leading to differential
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Using Market Segmentation for Better Customer, Profitability, Customer segmentation, Customer, Segmentation, UNDERSTANDING CUSTOMERS - PROFILING AND, UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION, Customer Profitability, Client segmentation, And GEICO Case Studies: Using Segmentation, And profitability, Customer Profitability Analysis Topic Gateway, Calculating and Reporting Customer Profitability, Using Segmentation to Build More Powerful, Segmental Profitability Analysis and Evaluation