Profiling bank customers behaviour using cluster analysis ...

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Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, January 22 24, 2011 Profiling bank customers behaviour using cluster analysis for profitability Reza Baradaran Kazem Zadeh Industrial Engineering Department, Tarbiat Modares University, Al- Ahmad Highway, Tehran, Iran. Ahmad Faraahi Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Amir Mastali Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Abstract Analyzing information of bank 's customers for customer Behavior Modeling is a difficult problem since it is a multi dimensional problem.

Market segmentation is one of the central concepts in marketing and customer profitability as a segmentation criterion is a newer phenomenon which has become increasingly prevalent in many industries, leading to differential

  Bank, Customer, Profiling, Profitability, Behaviours, Segmentation, Profiling bank customers behaviour, Customer profitability