Transcription of VALUE PROPOSITION CANVAS - TU Delft OCW
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VALUE PROPOSITION CANVAS - TU Delft OCW
ContentsHow to Envision, 2016 VALUEPROPOSITIONCANVAS Envision, 2016 VALUE PROPOSITION CANVAS The VALUE PROPOSITION CANVAS helps you to create a fit between what customers want and what your business offers. It supports you in inventing and improving VALUE propositions. The VALUE PROPOSITION CANVAS consists of two parts: the customer profile and the VALUE map. In the customer profile you describe customer tasks, pains and gains. In the VALUE map you describe your product, pain relievers and gain creators. With better insight you create products and services that customers want. Template & example Make a large printout of the VALUE PROPOSITION CANVAS template (page 5) and use this in a brainstorm with colleagues. Have a look at the Example for AirBnB to learn how the VALUE PROPOSITION CANVAS can be applied in practice.
The value proposition canvas consists of two parts. One part is the customer profile, in which you describe your customer. The other part is the value map in which you describe how you create value for your customer. If those two parts match with each other than you have a fit in your value proposition. You start with creating your customer ...
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