Transcription of WHAT’S NEXT IN SOUTHEAST ASIA - Nielsen
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WHAT’S NEXT IN SOUTHEAST ASIA - Nielsen
1 Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not Nielsen , data drives everything we do even art. That s why we used real data to create this image. Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not S next IN SOUTHEAST ASIASEIZING UNTAPPED OPPORTUNITIES IN asia S next GROWTH FRONTIER2 Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not BUT MIGHTYSEIZING UNTAPPED OPPORTUNITIES IN SOUTHEAST ASIAW hile sustainable growth opportunities are becoming harder and harder to spot around the world, SOUTHEAST asia is gaining momentum and emerging as a growth engine for local and global companies Seizing The Untapped Opportunities in SOUTHEAST asia report reveals opportunities for growth in seven SOUTHEAST asia SOUTHEAST asia ACCOUNTS FOR LESS THAN 3% OF GLOBAL LAND AREA, IT IS HOME TO MORE THAN 8% OF THE WORLD S POPULATION7 THE SEVEN COUNTRIES INCLUDED IN THIS REPORT ARE: INDONESIA MALAYSIA MYANMAR PHILIPPINES singapore THAILAND VIETNAM3 Copyright 2019 The Nielsen Company (US), LLC.
consumers in Singapore, where 67% say that they are able to spend comfortably. Source: Nielsen Global Changing Consumer Prosperity Study (2018) 58% 72% 86% 75% 71% 57% 48% 59% GLOBAL SOUTHEAST ASIA VIETNAM INDONESIA PHILIPPINES MALAYSIA THAILAND SINGAPORE I only have enough money for food, shelter and basics
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