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Chapter 8 New Product Development*
Jan 10, 2007 · PRODUCT DEVELOPMENT AS AN END-TO-END PROCESS A key factor in successfully managing the complexities of new product development in any organization is having a clear understanding of the process. The pro cess is, of course, embedded in an environment. For the NPD process, four elements of the environment can be delineated to be
Download Chapter 8 New Product Development*
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