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Chapter 8 New Product Development*

Chapter 8 New Product Development*

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Jan 10, 2007 · PRODUCT DEVELOPMENT AS AN END-TO-END PROCESS A key factor in successfully managing the complexities of new product development in any organization is having a clear understanding of the process. The pro cess is, of course, embedded in an environment. For the NPD process, four elements of the environment can be delineated to be

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