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Chapter 8 New Product Development* - MIT

Chapter 8 New Product Development* - MIT

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Jan 10, 2007 · customer satisfaction, time-to-market, and cost efficiency, as depicted in Figure 1. 5 . ... unlike existing vans, could fit easily in customers’ garages, drove like a passenger car, had a side door for small children, and had a sedan-like liftgate for shopping. Minivans fulfilled these

  Satisfaction, Passenger

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