Example: tourism industry
Cluster Analysis - norusis.com

Cluster Analysis - norusis.com

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SPSS has three different procedures that can be used to cluster data: hierarchical cluster analysis, k-means cluster, and two-step cluster. They are all described in this chapter. If you have a large data file (even 1,000 cases is large for clustering) or a mixture of continuous and categorical variables, you should use the SPSS two-step procedure.

  Analysis, Procedures, Cluster analysis, Cluster

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