Consumer Behavior - Pearson
Subliminal Perception 85 Perceptual Selection 86 Stimuli’s Features 86 Personal Expectations 86 Consumer Motivation 87 Perceptual Selectivity 88 Perceptual Organization 88 Figure and Ground 88 Grouping 90 Closure 91 Interpretation: Cues 91 Integral Indicators 91 External Indicators 92 Stereotyping 92 Physical Appearance 93 Descriptive Terms 94
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