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INTRODUCTION TO QUALITATIVE DATA

INTRODUCTION TO QUALITATIVE DATA

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INTRODUCTION TO QUALITATIVE DATA This chapter will provide information on: • the nature of qualitative research data • ways of collecting the data • what kinds of qualitative data exist • some key definitions. WHAT COUNTS AS QUALITATIVE DATA? The book has so far introduced you to the key aspects of qualitative research in business studies.

  Research, Introduction, Qualitative, Qualitative research, Introduction to qualitative

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